The Success Genome
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Company · Food & Beverage · Consumer Products · founded 2004

KIND

American snack food company based in New York City, founded in 2004 by Daniel Lubetzky. It has been a subsidiary of Mars, Incorporated since 2020.

Of the 1 person here linked to KIND, 1 is a founder and 0 are still there. 1 of them also appear at Shark Tank. These are people who succeeded, not the odds of succeeding.

Description and founding year: en.wikipedia.org. Each person's role links to its own source on their profile.

1 person at KIND

Founder

Role

Founder and CEO, 2004–2025
Source · high confidence. Wikipedia says he sold his remaining stake in 2025 and no longer has an active role; the article's own text also gives 2003 as the launch year, while the company page and his profile say 2004.
Past
Food & Beverage · Consumer Products 3 / 2
Daniel Lubetzky
Founder of KIND snacks, which Mars bought out for a reported $5 billion in 2020, and of PeaceWorks and the Starts With Us movement
comfortable · well-connected · graduate degree

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