The Success Genome
David L. Steward
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Founder · Bootstrap · Technology · Business Services · $10B+

David L. Steward

Founder and Chairman, World Wide Technology · b. 1951 · Chicago, Illinois → Clinton, Missouri

poortwo-parentsegregated rural Missouri
Cost of failure 8 / 10
soft landingnothing to catch a fall
Headwinds 8 / 10
clear runagainst the current

Two calls made by hand, not formulas. how we score →

Summary

Raised on a Missouri farm with no indoor plumbing, he spent fifteen years in corporate sales before putting roughly $250,000 of his own savings into a reseller startup with a partner who took equity instead of pay.

The company nearly went under before minority-set-aside government contracts kept it alive long enough to become one of the largest privately held companies in the country.

Coded record
talenthigh
connectionssome
outcome size$10B+ · band 6
childhood householdtwo-parent
immigrant generationinternal
credential fundingscholarship
startup capitalprior-high-income
took outside investmentno
kept ownershipyes
public scrutinyjournalistic
Hover any row for its definition.
Subject cooperation: public-only · last reviewed 2026-08-22

How it happened

iThe farm

David Steward was born in Chicago in 1951 and moved as a toddler to Clinton, Missouri, where the family lived on a small farm without indoor plumbing for much of his childhood. His father worked as a mechanic, trash collector, and janitor to get by; his mother kept the house. He was the youngest of eight children, and he and his older siblings were among the first Black children to integrate the town's schools, pool, and movie theater.

iiThe walk-on

He enrolled at Central Missouri State University in 1969 with no scholarship, showed up to watch basketball practice every day until the coach put him on the roster the following year, and graduated with a business degree in 1973. He mailed out roughly four hundred résumés over the next three years before landing a sales job at the Missouri Pacific Railroad, one of its first Black sales representatives, then moved on to Union Pacific and Federal Express, where he was inducted into the sales hall of fame.

iiiThe side ventures

In the early 1980s he borrowed $2,000 from his father to buy a small firm that audited freight bills, then started a second company that built what he believed was the largest computer network in St. Louis at the time, tracking $15 billion of Union Pacific's shipping records. It convinced him technology was where the money would move next.

ivThe bet
Turning point

In 1990 a former boss of Jim Kavanaugh's recruited Steward to help found an electronics reseller. Steward put in roughly $250,000, most of what he had. Kavanaugh, 28, put in no cash and took no equity, earning his first stake five years later once he'd proven himself. World Wide Technology opened as a modest seller of printers, computers, and phone equipment.

vNearly broke

The first few years came close to failure. The company fell behind on a $1 million line of credit, and heating and trash bills at the office went unpaid. In 1993 a collection agency repossessed his own car, his briefcase still in the trunk, from the company parking lot.

viWhere it landed

Contracts won under federal rules reserved for minority-owned small businesses kept the company going through the mid-1990s, and revenue climbed from $8 million in 1992 to $924 million by 2001. World Wide Technology now reports roughly $20 billion in annual sales. Steward held a majority stake as of 2019, and Forbes puts his net worth near $12.4 billion, among the wealthiest Black Americans.

Can you replicate their success?

Partly

Pieces of this route are still walkable. A state-school degree, a run of corporate sales jobs, and a side consulting business that throws off enough cash to self-fund a bigger bet are all things an ordinary, talented person can assemble without anyone's permission. What's harder to replicate is what actually carried the company through its first, near-fatal years: a federal contracting rule that reserved government business for minority-owned small firms until the company outgrew the size cap. That rule existed in a particular form in the 1990s and has been narrowed and litigated against since. It's also worth naming plainly that a cofounder working years for no pay and no equity is a real cost someone bore, not a footnote.

Required conditions
1 A resalable service or consulting business built well enough to throw off six figures in savings before the bigger venture
2 Enough runway, or stubbornness, to survive a business genuinely close to bankrupt (missed paychecks, unpaid bills, a repossessed car) without folding
3 A cofounder willing to supply the missing technical skill for sweat equity alone, for years
4 Eligibility for a minority- or small-business government contracting set-aside long enough to build a real customer base before outgrowing it
5 A spouse's steady income as the household's floor while your own goes unpaid

The coded evidence

Thirteen groups, every claim sourced
Feeds cost of failure
Parent Occupations
High confidence

Father, Harold Lloyd Steward, worked as a mechanic, trash collector, and janitor, and ran a small farm. Mother, Dorothy Elizabeth Massingale, was a homemaker.

↗ en.wikipedia.org
Parental Self Employment
Medium

A parent worked for themselves, the strongest known predictor of founding.

A small subsistence farm alongside his father's wage jobs, not a registered business. Forbes article retrieved via Wayback Machine capture.

↗ web.archive.org
Parent Education
Low

not established

Not established in the sources reviewed.

↗ en.wikipedia.org
Sibling Count
High confidence

7

Youngest of eight children. Forbes article retrieved via Wayback Machine capture.

↗ web.archive.org
Birth Order
High confidence

8

Forbes article retrieved via Wayback Machine capture.

↗ web.archive.org

Structural context

founder lens · venture capital

The cost-of-failure score comes from this person's own money and circumstances. But who they were in America carried its own weight, the same way their household or income did, and it shaped how hard the path was just as much. That part isn't in the cost-of-failure number. It's here instead.

tailwindman

Men founded the companies that took nearly all the venture funding and almost every top outcome, a tailwind that never shows up in one person's own circumstances.

↗ techcrunch.com
headwindBlack

Black-founded startups got roughly 0.5% of US venture funding in 2023, while Black Americans are about 14% of the population. That gap holds no matter where a founder personally started.

↗ techcrunch.com

Among the people recorded here — men: 115 · Black subjects: 58. Representation here is who reached these outcomes, not equal odds of reaching them.

Controlled comparisons

Each holds one thing constant and varies another, so the difference is the point. A list of similar names wouldn't tell you anything.