The Success Genome
Jessica O. Matthews
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Founder · Capital · Energy · $10–100M

Jessica O. Matthews

Founder and CEO, Uncharted Power; inventor, SOCCKET energy-generating soccer ball · b. 1988 · Poughkeepsie, New York

professionaltwo-parentPoughkeepsie, NY
Cost of failure 3 / 10
soft landingnothing to catch a fall
Headwinds 8 / 10
clear runagainst the current

Two calls made by hand, not formulas. how we score →

Summary

A Harvard class assignment became a soccer ball that stores play as light, then a company rebuilt from a toy maker into a power-infrastructure firm on what was reported as one of the largest early rounds by a Black woman founder.

The advantages were an elite education and a stable two-earner household, not scarcity. The resistance was almost entirely about who gets funded.

Coded record
industryEnergy
talenthigh
connectionssome
outcome size$10–100M · band 3
childhood householdtwo-parent
immigrant generationsecond-gen
credential fundingfamily-funded
startup capitalangel
took outside investmentyes
kept ownershipyes
public scrutinyjournalistic
Hover any row for its definition.
Subject cooperation: public-only · last reviewed 2026-08-22

How it happened

iThe idea

Her parents, Idoni and Florence Matthews, ran a software business, Decision Technologies International, together, and pushed their daughters hard in school and track. At an aunt's wedding in Nigeria the power went out and diesel generators were wheeled in, the fumes so bad Matthews complained, and relatives told her she'd get used to it. As a Harvard junior in 2008, an engineering class asked students to pitch a science project with social value, and she and classmate Julia Silverman built a soccer ball that captured the kinetic energy of play and stored it to power a small LED lamp.

iiUncharted Play

She founded Uncharted Play at 22 to build it, then added an energy-storing jump rope called PULSE. The SOCCKET drew White House attention in 2013, when President Obama tried it on a trip to Tanzania and Matthews publicly corrected his description of how it worked. But the balls shipped through a 2014 Kickstarter campaign arrived broken within days in the field, against a three-year design target, and the company posted a blunt public apology for the manufacturing and shipping failures.

iiiThe pivot
Turning point

After finishing her MBA at Harvard Business School, Matthews decided the company's real asset wasn't a soccer ball or a jump rope but the underlying technology, which the company had trademarked as MORE (motion-based, off-grid renewable energy). She rebranded the company Uncharted Power in 2016 and closed a $7 million Series A, led by NIC Fund with Kapor Capital, BBG Ventures, Lingo Ventures, and Magic Johnson Enterprises, at a reported $57 million valuation. She described it at the time as the largest Series A raised by a Black woman founder, telling Business Insider, "the average amount a Black woman will raise over the course of her life is $34,000... we raised $7M."

ivWhere it landed

Uncharted Power went on to raise roughly $12.5 million total by 2020 and took an undisclosed investment from Disney in 2018. Magic Johnson, who invested in the 2016 round, joined the board in 2020. She holds or has held roughly a dozen patents across the company's energy systems, was named to the Department of Energy's Electricity Advisory Committee in 2021, and picked up a run of awards over the years, including Forbes 30 Under 30 and Harvard's own Scientist of the Year. Her personal net worth has never been publicly established; the company has stayed privately held throughout.

Can you replicate their success?

Partly

Two things about this path travel and one doesn't. The idea itself came free: a real problem she'd watched her own family live with, turned into a class project, which anyone with a similar background and a technical program can still do. The persistence through a public product failure, admitting it plainly and restructuring the business rather than folding, is also a choice available at any income level. What doesn't travel as easily is the on-ramp: an elite research university with patent support and brand credibility, and a stable two-income household that let her run a company and finish an MBA at the same time without an income floor of her own. And the funding gap she named directly is real and structural. Her own $7 million round was exceptional precisely because it was rare; the same pitch from a similarly credentialed white founder would likely have closed faster and larger.

Required conditions
1 Access to a research university with engineering coursework, patent support, and brand credibility
2 Family stability sufficient to run a company and finish a graduate degree without needing income from either
3 Willingness to publicly own a major product failure and rebuild the business model around the same core technology
4 Either a specific investor willing to write a check to a Black woman founder, or enough traction to force the issue

The coded evidence

Thirteen groups, every claim sourced
Feeds cost of failure
Parent Occupations
High confidence

Father Idoni Matthews and mother Florence Matthews together ran a software business, Decision Technologies International.

↗ usatoday.com
Parental Self Employment
High confidence

A parent worked for themselves, the strongest known predictor of founding.

↗ usatoday.com
Sibling Count
Low

not established

Sources conflict. A 2014 USA Today profile describes her as "one of two daughters" and names an older sister, Tiana, who later became Uncharted Play's marketing director; Wikipedia's summary describes her as "second of four children." Not resolved, so left unset rather than guessed.

↗ en.wikipedia.org
Birth Order
Low

2

Consistent across both conflicting sibling-count tellings, that she is the second-born.

↗ en.wikipedia.org

Structural context

founder lens · venture capital

The cost-of-failure score comes from this person's own money and circumstances. But who they were in America carried its own weight, the same way their household or income did, and it shaped how hard the path was just as much. That part isn't in the cost-of-failure number. It's here instead.

headwindwoman

Startups founded only by women have drawn about 2% of US venture capital, a share that has barely moved in a decade. Raising money as a woman was harder than any one record shows.

↗ techcrunch.com
headwindBlack

Black-founded startups got roughly 0.5% of US venture funding in 2023, while Black Americans are about 14% of the population. That gap holds no matter where a founder personally started.

↗ techcrunch.com
mixedimmigrant background

Immigrants and their children are overrepresented among America's biggest companies, as founders and as senior leaders. They got there through the visa, credential, and network hurdles that make the path harder to even start down.

↗ forbes.com

Among the people recorded here — women: 54 · Black subjects: 58. Representation here is who reached these outcomes, not equal odds of reaching them.

Controlled comparisons

Each holds one thing constant and varies another, so the difference is the point. A list of similar names wouldn't tell you anything.